Project SCUM
I heard about "Project SCUM" in a commercial against the tobacco companies. It's actually kind of disturbing the tactics they've taken. This is all coming out in the open now that many of the documents are being made public for the first time. The project came from R.J. Reynolds and was a plan to ratchet up marketing Camel cigarettes to "consumer subcultures" in the San Francisco area, specifically to gay people in the Castro district, and homeless people. The rationale for this was the higher incidents of smoking and drug use in subcultures. I don't smoke, but I would surely not buy any product from any company that referred to me as "scum". For more information of this, here's some interesting reading that I found:
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