Ford Changes It's Mind
This is a strange development. Ford originally pulled advertising in gay publications for it's Jaguar and Land Rover lines, saying that it was purely a business decision for them.
Well, apparently, they've made another purely business decision reversing themselves. What can we expect next? The AFA (American Family Association) will undoubtedly renew their efforts to boycott the company. At least, they can no longer claim victory.
DETROIT (Reuters) - Ford Motor Co. on Wednesday said it will run advertisements in gay publications, reversing a decision last week to pull all advertising of its Jaguar and Land Rover luxury brands from that sector.
In a letter to some gay, lesbian and human rights groups, Ford said it has decided to run corporate ads for all its eight brands, including its Jaguar and Land Rover luxury brands, in the targeted publications. (source)
Related Article
December 5, 2005 - Ford ceases advertising in gay publications
January 11, 2006 - Group reinstates boycott threat against Ford over gay ads
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Well, if this happens it's probably reassuring, for sure. Sounds to me as if Ford has reassessed where its corporate interests lie and found that its real growth areas are in what are most likely higher-margin brands than its mainstream output - and that these tally with what seems to have been its pretty open attitude toward 'our' community to date, until this recent incident. It seems, though, that its PR machine got the firm into a mess over this one and has now belatedly concluded that they can live with the conservative backlash, if it comes.