More on Ford
A recent nationwide online survey conducted by GayTrendsetters.com has found that despite Ford’s recent reversal in its marketing stance towards the GLBT community, the damage may already be done. When polled as to what brands of automobiles were owned or leased by GLBT consumers, Ford came in number one at 15.78%, with Honda and Toyota trailing a close 2nd at 14.31%. However, when the Ford owners were then asked if they would purchase or lease another vehicle by Ford, 65.52% indicated they would not, based upon the perceived anti-GLBT policies by the company. (source)
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